McDonald's pulls out "BF-GF" Commercial

I knew it. It was me and my friend, Lexlly, who were discussing about this cute McDonald's television advertisement called the "BF-GF Commercial." 

It was a commercial where a little girl asks a little boy if she was already her girlfriend. The boys says no because according to him, girlfriends want these and that. In short, girlfriends are demanding. But the little boy changed his mind when the  girl says that she only wants McDo fries.

Almost everyone finds it cute, even I. A lot of posts, tweets in different social networking sites about the tv ad and some positive reviews and comments made it more popular to the public. But as what I said to my friend, there are some "not-so-good values" that children may acquire upon seeing this advertisement. And just yesterday, I've read this news on yahoo news:

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McDonald's pulls out "BF-GF commercial" after CBCP called for them to stop airing ad

(SPOT.ph) McDonald's has pulled out its ad dubbed by some as the "BF-GF commercial," after the Catholic Bishops' Conference of the Philippines (CBCP) called for them to stop airing the ad, reports Inquirer.net.

The giant fast food chain decided to pull out the 30-second ad from major television networks yesterday after some Catholic Church officials said it could send the wrong message to children. In the commercial, a little girl asks a boy if she was already his girlfriend. The boy says no, claiming girlfriends are too demanding. However, he seemingly changes his mind when the girl says all she wants is the P25 French fries at McDonald's.

McDonald's Philippines Vice President for Marketing Margot Torres told Radio Veritas that they have pulled out the ad because they respect the call of Caloocan Bishop Deogracias Iñiguez. "So by (Wednesday), a different McDonald's ad should be seen on TV," Torres said.

In response, Iñiguez told Radio Veritas, "We are very happy that McDonald's listened to our plea, (and) that it agrees with the sentiment and the reflection of the church on the commercial spot."

Earlier, Fr. Melvin Castro said the commercial is "very shallow" and "cheapens human relationships," reports Inquirer.net. The executive secretary of the CBCP Episcopal Commission on Family and Life said, "If the ad attempted to teach commitment, (it failed) because it was too superficial to point to a packet of French fries as the basis of a relationship."

Iñiguez also said earlier, "The two children are not even at the right age for this kind of relationship... It (the ad) might also pave the way for us to lose sight of the good ways of shaping the values of our children."

For more on this story, log on to Inquirer.net.

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As what I've said, intentionally or unintentionally, there really  are "not-so-good values" that children may acquire from the said commercial. Advertisements, especially those that are being aired in national television, must have the right values for children. Yes, it is cute and unique and nobody can protest on that note. On the other hand, advertisers must be responsible in doing advertisements because of the values that they may lay to the children.

Dear McDonald's, I love your commercials and I love your fries and float. I salute you for listening to CBCP and instantly responding to their plea. It is for the children's sake, I know that you understand that. I am looking forward to your next television ad! :)

    xoxo